Demographics & Market Data

Keego Harbor's population, housing, and income figures, alongside the market studies that inform the City's redevelopment planning — in one place for residents, businesses, and prospective developers.

Community Snapshot

Keego Harbor is the most densely populated city in Oakland County and one of the five most densely populated cities in Michigan — 0.54 square miles bordered by Dollar, Cass, and Sylvan Lakes, which is where the "Heart of the Lakes" motto comes from.

Measure Figure
Population 2,747
Land area 0.54 sq. mi.
Median age 39.9
Median household income $64,896
Housing units 1,572









* Figures are 2020–2024 American Community Survey 5-year estimates, the current standard the Census Bureau publishes for a city this size.

View the full data:

Market Opportunity

In 2019, the City commissioned Gibbs Planning Group to study both residential and retail development potential in Keego Harbor. Both studies point to meaningfully more capacity than exists today, especially if the City adopts walkability and design standards that support a village-center pattern of growth.

Residential. Keego Harbor can presently support up to 350 new residential units — 50 detached single-family homes, 60 ranch condos, 80 townhomes, and 160 rental lofts and apartments. With walkability and development-standard best practices in place, that demand could grow to as many as 1,400 new units by 2030 (200 single-family homes, 250 townhomes, 350 ranch condos, and 600 apartments), ranging from 500-square-foot apartments to 3,000-square-foot condominiums and single-family homes.

Retail. Under current conditions, the City can support up to 58,100 square feet of new retail and restaurant space — 13 to 18 new stores and 4 new restaurants — generating an estimated $21.9 million in sales. If a walkable village center is built, that potential rises to 114,300 square feet — 25 to 30 new stores and 8 to 10 new restaurants — generating an estimated $42.3 million in sales.

Read the studies: